CONSULTING

So what actually is 360 imagery? I hear you ask. 360 imagery can be defined as the simulation of a certain location that is composed of a sequence of still images or videos. Apart from that, other multimedia elements like text, music, sound effects, narration, etc. can be incorporated into it.

360 imagery is extensively utilised by the real estate and hospitality industry but can be beneficial to other industries as well. Besides, the accessibility and quality of 360 imagery or virtual tours have considerably increased over recent years.

44% of business searches are driven by a mapping application, like Google Maps. Which means that every local business in the world should be concerned about their positioning and their attraction on these platforms.

A good way to drive clicks on your listing would be to add a virtual tour to your Google My Business (GMB) page. Since 2017, local searches provide a direct access to the interior of the store. This step allows your visitors to jump right into the store straight from their phone. Once they are in, you’ll see your clickthrough rate jump to the roof.

For the construction industry we can also capture all phases of the construction process, this can be an essential tool for reviewing information in construction auditing situations.