A 360° photo is a panoramic image that offers an immersive view of a location, allowing viewers to explore the scene in every direction—sideways, up, down, and even zooming in and out. This creates a highly interactive experience, giving a realistic perspective from the photographer's vantage point. By using 360° photos, you can convey more information with fewer images, and when these photos are combined into virtual tours, they become powerful tools for engagement and sales